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Emirates reviews $126m global media account The incumbent on the account is IPG Mediabrands. Financial Times calls global media review What does International Women’s Day mean to you? William Hill Vegas picks creative agency Women’s Aid campaign illustrates domestic abuse through children's bedtime story Campaign boost
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News
Sky launches #WatchOnSky automated viewing on Twitter
3+ day, 14+ hour ago (35+ words) Campaign UK Sky has started to trial its #WatchOnSky tool on Twitter, which lets customers watch or record TV programmes by simply clicking icons contained within a tweet....
Video growth prompts Facebook ad upgrade
4+ day, 9+ hour ago (458+ words) The social network has unveiled a service that allows brands to show video creative on mobile app ads. By David Benady. Last week, Facebook launched a service allowing video creative to be used in mobile app ads for the first…...
Twitter extends conversational ads to all advertisers and launches 'Instant Unlock' option
5+ day, 2+ hour ago (248+ words) by Simon Gwynn | 4 August 2016 Twitter has introduced a new feature, Instant Unlock Card, to its conversational ads, which roll out to all advertisers today after a seven month beta. The social media platform first introduced conversational ads – which contain call-to-action…...
Why the US is better than the UK at innovation
6+ day, 7+ hour ago (22+ words) Campaign UK Contact Customer Support at Welcome to the new Campaign site...
Bake against the machine: Maltesers partners Google Cloud to create AI cakes
6+ day, 8+ hour ago (24+ words) Campaign UK Computer-generated recipe tested against dessert by Bake Off’s Peter Sawkins....
GroupM links with Disney, YouTube, Roku and NBCUniversal to standardise streaming ads
6+ day, 12+ hour ago (38+ words) Campaign UK The Ad Innovation Accelerator will aim to evolve the traditional 30-second ad spot with enhanced “brand-to-viewer connections” and drive measurable results for GroupM advertisers....
Channel 4 extends targeting proposition to YouTube channels
3+ week, 2+ day ago (37+ words) Campaign The move is part of Channel 4’s Fast Forward strategy, which is targeting a 'digital-first' offering by 2030. What we know about advertising, you should know about advertising...