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News


emarketer.com > content > b2b-buyers-start-with-ai--then-check-its-work

B2B buyers start with AI, then check its work

9+ hour, 3+ min ago   (273+ words) eMarketer B2B buyers start with AI, then check its work Shoppers want EVs for the gas savings, not the planet How brands are using podcasts to discover mid-tier creators and drive conversions Social media health warning labels discourage young consumers from…...


emarketer.com > content > bank-marketers-needs-reorganize-budgets-dual-seo-geo-strategies

Bank marketers needs to reorganize budgets for dual SEO-GEO strategies

2+ week, 6+ day ago   (122+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: As AI search becomes a more popular discovery channel, financial brands need to craft their marketing budgets and financial products for dual GEO and…...


emarketer.com > content > marketers-ai-adoption-outpacing-company-training-governance

Marketers’ AI adoption is outpacing company training and governance

3+ week, 5+ day ago   (139+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: As marketers adopt AI en masse, they’re taking charge of their own learning and are willing to pay for genAI access, per Social Media…...