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MarTech (Marketing Technology) refers to every technology that marketers use when they reach users; specific marketing scenarios include advertising, content.
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News
Observe.AI Unveils Performance Agents for CX
5+ day, 5+ hour ago (231+ words) Purpose-built AI agents connect interaction intelligence, behavioral analysis, coaching, and performance measurement in a continuous system designed to improve the behaviors that shape customer and business outcomes Built on Observe.AI’s Agentic platform for CX, Performance Agents apply AI coaching…...
Glance Unveils Visual AI-to-Human Salesforce Escalation
1+ week, 5+ day ago (172+ words) Glance bridges the context gap between AI and human support for stronger resolution and brand loyalty Glance, the leader in enterprise cobrowse and guided customer experience, announced today that it is bridging the visual context gap in AI-agent-to-human escalations in…...
Yodeck Unveils AI Agent for Digital Signage Management
1+ week, 6+ day ago (454+ words) New MCP-Powered tool helps content and marketing, IT administrators, and multi-location operators manage everyday digital signage tasks faster and more easily Yodeck, the Intelligent Digital Signage Platform™ used by over 65,000 customers globally, today announced the Yodeck AI Agent, a new…...
Optimizely Launches Virtual Teammates
1+ week, 6+ day ago (258+ words) New digital coworkers retain context, proactively take on recurring work, and operate across marketing tools within defined identity and permissions Optimizely, the AI platform for marketing, today announced Virtual Teammates, a new class of digital coworkers built to work alongside…...
LeanData Customer Research Reveals AI Reckoning Unfolding in GTM Teams
1+ week, 6+ day ago (222+ words) 70% of Survey Respondents Say Bad Data Is Undermining Their AI GTM Execution Data Quality Cited as the Root Cause, Lack of Control as the Biggest Fear The survey, conducted in May 2026 among GTM practitioners at companies of all sizes and…...
Operata announced the launch of the control layer for CX
2+ week, 5+ hour ago (405+ words) To view the full product release details and explore how CX AI Agent Observability provides a single control layer for both AI and human interactions, learn more about the release here. “At Operata, we believe human judgment and AI execution…...
Auxia Crossed 200B+ Decisions and Unveils Agent Studio
2+ week, 5+ day ago (139+ words) Command center where AI agents draw on your full business context to execute and coordinate marketing work faster and with higher quality A Function Hampered By Manual Execution Across every knowledge-intensive industry, from coding to legal to customer support, agents…...
Capacity Adds AI Quality Assurance and Multi-Agent Voice Support
3+ week, 3+ day ago (710+ words) AI agents improve customer voice interactions and handle cross-department issues seamlessly Capacity, a unified CX Automation Platform, is bringing a more connected approach to voice AI. Capacity's voice AI agent uses a human-like neural voice to deliver natural, conversational interactions…...
Sprout Social Makes Trellis AI Agent Generally Available
3+ week, 4+ day ago (376+ words) One month after Sprout Social (Nasdaq: SPT), the AI-powered Social Intelligence Platform, made Trellis, its proprietary agentic AI, available to every customer on every plan, a pattern is already emerging: social teams are putting it to work on problems far…...
Omnivery: Email Clicks Are Following Opens Into the Bot Era
3+ week, 4+ day ago (522+ words) State of Email Bots 2026 finds bot-generated consumer clicks have increased eightfold since 2023, while half of clicks screened through Omnivery’s Bot Detection API are now non-human Omnivery today released The State of Email Bots 2026, new research based on billions of real-world…...