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SEO Blog by Ahrefs
ahrefs. com > blog > what-ai-writing-tools-get-wrong-and-the-stack-i-use

What AI Writing Tools Get Wrong (And The Stack I Use Instead)

2+ week, 5+ day ago  (1773+ words) The hard part in content marketing is the information'ideas, verified facts, and reference material. And that's exactly where these tools fall'short. I learned this after generating 40 articles through Claude. I'd tried the writing tools first, but they just couldn't handle…...

SEO Blog by Ahrefs
ahrefs. com > blog > google-web-guide

Google Web Guide: What It Is, How It Works, and What It Means for SEO

2+ week, 5+ day ago  (1788+ words) It's a big change in how Google interprets intent and presents information. Think of it as a dynamically-generated, "magazine" SERP, that curates AI summaries and organic results. What's different about Web Guide is that'unlike AI Overviews or AI Mode'it actually…...

SEO Blog by Ahrefs
ahrefs. com > blog > ai-content-is-not-bad-for-seo

Is AI Content Bad for SEO? No, and It Never Will Be (7 Reasons)

3+ week, 8+ hour ago  (1318+ words) The real issue was never AI or "automatically generated content" itself. Google penalizes the same thing it always has: content that is thin, unhelpful, and spammy. AI just makes it much easier to create that kind of content at scale....

SEO Blog by Ahrefs
ahrefs. com > blog > ai-content-wasnt-good-enough-now-it-is

AI Content Wasn't Good Enough. Now It Is.

4+ week, 1+ day ago  (1148+ words) Companies that scale AI-generated content do so with the knowledge that they are making a trade-off, we believe, choosing speed and scale at the expense of quality. We agree that AI is faster than any human, and it makes a…...

SEO Blog by Ahrefs
ahrefs. com > blog > keyword-intent

Keyword Intent: What It Is and How to Use It in Your SEO Strategy

1+ mon, 1+ day ago  (1221+ words) But there's a practical distinction worth drawing, and it changes how you apply the'idea. Search intent is about optimizing content to match what the search results reward. Keyword intent is the same concept applied one step earlier. Think of it…...

SEO Blog by Ahrefs
ahrefs. com > blog > how-to-rank-on-chatgpt

How to Rank on Chat GPT: What Actually Works (Based on Data)

1+ mon, 1+ day ago  (1776+ words) The problem: Chat GPT doesn't have "rankings. At least not in any traditional sense. Its responses are probabilistic: different every time, with brands appearing and disappearing from one query to the'next. According to research from Spark Toro, there's a So…...

SEO Blog by Ahrefs
ahrefs. com > blog > secondary-keywords

What Are Secondary Keywords? (And How to Use Them)

1+ mon, 1+ week ago  (1749+ words) Secondary keywords are how you capture that extra traffic. They're the supporting terms that help your page rank for more searches without creating separate content for each variation. In this guide, you'll learn what secondary keywords are, how to find…...

SEO Blog by Ahrefs
ahrefs. com > blog > reddit-keyword-research

Reddit Keyword Research: 4 Methods to Find Keywords Your Competitors Miss

1+ mon, 1+ week ago  (1455+ words) (In fact, search Google for "reddit keyword research" and you'll notice that 6 of the top 10 results are actual Reddit threads.) That makes Reddit unique and important. It's a place where your brand's reputation is shaped by real user conversations. And…...

SEO Blog by Ahrefs
ahrefs. com > blog > topics-not-keywords

How to Focus on Topics (Not Keywords) in Your SEO Strategy

1+ mon, 1+ week ago  (1734+ words) The truth is far less dramatic. Keywords aren't dead, but optimising for them one at a time is like trying to light up a galaxy one star at a time. The real shift is a change in scale and mindset:…...

SEO Blog by Ahrefs
ahrefs. com > blog > focus-keywords

Focus Keywords: What They Are, and How to Choose the Right One

1+ mon, 1+ week ago  (1767+ words) But here's the thing: if you're new to SEO, you might not actually understand what a focus keyword is, or why it matters beyond making that indicator turn'green. A focus keyword isn't just a box to fill in. It's the…...