News
Claude Skills for SEO and Marketing: What They Are and How to Use Them
23+ hour, 47+ min ago (1485+ words) Before that, every Linked In post started the same way. I'd re-explain the voice rules. The fold-line rule. The hook patterns I like, the ones I don't. The example posts to mimic. The CTA style. Slightly different wording each time, slightly…...
On-Page AEO: 4 Writing Frameworks for Better AI Visibility
1+ day, 3+ hour ago (1550+ words) Dan Petrovic wrote a great article explaining why human-friendly content is AI-friendly content. In a nutshell, there is a striking parallel between how people and AI models process text information: we both try to glean meaning from long text without…...
How Does AI Get Its Information? Training Data, RAG, MCPs, and APIs Explained
2+ day, 1+ hour ago (1263+ words) Each data layer has its own pros and cons, so if you've ever wondered why an AI confidently told you something wrong, why one tool seems to know about last week's news and another doesn't, or why your competitor's product…...
Agentic AI vs. Generative AI: What's the Difference, and Why Does It Matter?
3+ day ago (1248+ words) In both cases, you're using the same underlying technology, but the results (and effort required to reach them) are very different. Generative AI creates content on demand, but agentic AI takes action autonomously. And if you're a marketer deciding which…...
How I Do Content Engineering with Claude Code
1+ week, 4+ day ago (1718+ words) Back in August 2025, I shared the AI content process I had developed for the Ahrefs blog. It used Chat GPT projects and custom GPTs to speed up certain types of content creation from several days to a couple of hours,…...
Why Chat GPT Cites One Page Over Another (Study of 1. 4 M Prompts)
3+ week, 3+ day ago (1771+ words) But, although Chat GPT crawls dozens of pages to answer a single query, according to our research, it only ends up citing ~50% of'them. Why does one page get the credit while another, which the AI clearly retrieved, gets nothing? According…...
What AI Writing Tools Get Wrong (And The Stack I Use Instead)
1+ mon, 2+ week ago (1773+ words) The hard part in content marketing is the information'ideas, verified facts, and reference material. And that's exactly where these tools fall'short. I learned this after generating 40 articles through Claude. I'd tried the writing tools first, but they just couldn't handle…...
Google Web Guide: What It Is, How It Works, and What It Means for SEO
1+ mon, 1+ week ago (1788+ words) It's a big change in how Google interprets intent and presents information. Think of it as a dynamically-generated, "magazine" SERP, that curates AI summaries and organic results. What's different about Web Guide is that'unlike AI Overviews or AI Mode'it actually…...
Is AI Content Bad for SEO? No, and It Never Will Be (7 Reasons)
1+ mon, 2+ week ago (1318+ words) The real issue was never AI or "automatically generated content" itself. Google penalizes the same thing it always has: content that is thin, unhelpful, and spammy. AI just makes it much easier to create that kind of content at scale....
AI Content Wasn't Good Enough. Now It Is.
1+ mon, 3+ week ago (1148+ words) Companies that scale AI-generated content do so with the knowledge that they are making a trade-off, we believe, choosing speed and scale at the expense of quality. We agree that AI is faster than any human, and it makes a…...