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How I Do Content Engineering with Claude Code
16+ hour, 11+ min ago (1718+ words) Back in August 2025, I shared the AI content process I had developed for the Ahrefs blog. It used Chat GPT projects and custom GPTs to speed up certain types of content creation from several days to a couple of hours,…...
Why Chat GPT Cites One Page Over Another (Study of 1. 4 M Prompts)
1+ week, 6+ day ago (1771+ words) But, although Chat GPT crawls dozens of pages to answer a single query, according to our research, it only ends up citing ~50% of'them. Why does one page get the credit while another, which the AI clearly retrieved, gets nothing? According…...
What AI Writing Tools Get Wrong (And The Stack I Use Instead)
1+ mon, 2+ day ago (1773+ words) The hard part in content marketing is the information'ideas, verified facts, and reference material. And that's exactly where these tools fall'short. I learned this after generating 40 articles through Claude. I'd tried the writing tools first, but they just couldn't handle…...
Google Web Guide: What It Is, How It Works, and What It Means for SEO
1+ mon, 2+ day ago (1788+ words) It's a big change in how Google interprets intent and presents information. Think of it as a dynamically-generated, "magazine" SERP, that curates AI summaries and organic results. What's different about Web Guide is that'unlike AI Overviews or AI Mode'it actually…...
Is AI Content Bad for SEO? No, and It Never Will Be (7 Reasons)
1+ mon, 4+ day ago (1318+ words) The real issue was never AI or "automatically generated content" itself. Google penalizes the same thing it always has: content that is thin, unhelpful, and spammy. AI just makes it much easier to create that kind of content at scale....
AI Content Wasn't Good Enough. Now It Is.
1+ mon, 1+ week ago (1148+ words) Companies that scale AI-generated content do so with the knowledge that they are making a trade-off, we believe, choosing speed and scale at the expense of quality. We agree that AI is faster than any human, and it makes a…...
Keyword Intent: What It Is and How to Use It in Your SEO Strategy
1+ mon, 2+ week ago (1221+ words) But there's a practical distinction worth drawing, and it changes how you apply the'idea. Search intent is about optimizing content to match what the search results reward. Keyword intent is the same concept applied one step earlier. Think of it…...
How to Rank on Chat GPT: What Actually Works (Based on Data)
1+ mon, 2+ week ago (1776+ words) The problem: Chat GPT doesn't have "rankings. At least not in any traditional sense. Its responses are probabilistic: different every time, with brands appearing and disappearing from one query to the'next. According to research from Spark Toro, there's a So…...
What Are Secondary Keywords? (And How to Use Them)
1+ mon, 3+ week ago (1749+ words) Secondary keywords are how you capture that extra traffic. They're the supporting terms that help your page rank for more searches without creating separate content for each variation. In this guide, you'll learn what secondary keywords are, how to find…...
Reddit Keyword Research: 4 Methods to Find Keywords Your Competitors Miss
1+ mon, 3+ week ago (1455+ words) (In fact, search Google for "reddit keyword research" and you'll notice that 6 of the top 10 results are actual Reddit threads.) That makes Reddit unique and important. It's a place where your brand's reputation is shaped by real user conversations. And…...
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